Defined user experience and product requirements for two mobile apps, four web-based ecommerce sites, and three Content Management Systems.

Launched mobile streaming television service (go90) as Programming Operations lead.

Developed operational team structure, processes and procedures related to merchandising, programming, and linear television management across four companies.

Have lead teams in Merchandising and Operations for 8+ years.




Senior Product Manager, Verizon Communications Inc.

Own Content Management System (CMS) strategy and UX requirements for next gen IPTV video platform.

  • Define business and product requirements, feature requests, use-cases and acceptance criteria
  • Focus on merchandising & publishing, subscription management, account administration, SSO integration, and purchase flows
  • Spearhead UX/UI designs with the principal designer


Senior Program Manager, AOL & Verizon Digital Media Services

Innovated and improved the day-to-day merchandising publishing operations for client, go90, a streaming video service.

  • Established self-service merchandising functions including defining requirements for CMS tooling improvements, level of support & escalation procedures, and how-to documentation
  • Created the Merchandising Operations Run Book, capturing all workflows and documentation related to merchandising.
  • Trained client teams on merchandising strategy, tools, operational processes, and put best-practices in place


Lead Merchandising Operations Program Manager, go90

Designed, implemented, and managed publishing operations and merchandising strategy for Verizon's go90, streaming video service.

  • Developed processes for day-to-day operations related to the merchandising of live/linear programming including partner onboarding, metadata delivery, and program scheduling
  • Developed escalation procedures, SOPs, and training documentation for all merchandising processes.
  • Managed team of 15 contractors responsible for 24/7 monitoring and programming of the go90 app .


Online Content Management Program Manager, Intel

Managed the publishing process and workflow for daily publishing operations for OnCue, an OTT television service.

  • Designed the publishing workflow to affect change in under 30 minutes with built-in flexibility to accommodate both planned and unplanned changes
  • Implemented daily programming updates to a curated, a la carte programming menu; 33% of all viewership solely used this feature
  • Created and managed merchandising feature calendar: planning daily and seasonal campaigns



Site Operations Manager, Merchandising, DisneyStore.com & MarvelStore.com

Managed the implementation of new technologies to improve customer experience; supervised the merchandising team.

  • Project managed two site re-designs; liaising with cross-divisional and third party partners on the capturing of business requirements, management of defect and enhancement requests, and project delivery from inception through completion and go-live.
  • Defined and designed the mobile web and mobile app experience, managing budget, writing requirements, UX design and scope.
  • Supervised the Site Merchandising team in day-to-day operations


Core Business Competencies

  • Project Management
  • eCommerce Optimization
  • Issue Management and Resolution
  • User Experience Design
  • Training and Team Development
  • Product Management
  • Digital Content Management
  • Merchandising Strategy
  • Process Definition, Improvement & Implementation
  • Business Operations

Technical Expertise

Web Publishing

Oracle Endeca • Squarespace • Wix


Email Campaign Management

Exact Target • Mail Chimp


Database Management

Toad for Oracle • AS400 • Postman

Content Management Systems

OnIT (Verizon) • Drupal • IBM Websphere Commerce


Data Analytics

Ominture Site Catalyst • Google Analytics • Tableau


Issue Management & Resolution

JIRA • Rally • Confluence • ClearQuest • Salesforce


Graphic Design

Adobe Creative Suite




University of Southern California, Los Angeles, CA

Bachelor of Arts, Cum Laude

Cinema & Television Critical Studies


University of Edinburgh, Scotland

Study Abroad

History Minor